1. The "Near Colorless" grades, G, H, I and even J, will look colorless in the proper setting and cost thousands less than the "Colorless" grades, D, E and F. More info.

2. Inclusions in Clarity grades down to SI1 and often SI2 are invisible to the naked eye, do not reduce diamond brilliance and cost thousands less than higher clarity grade diamonds. More info.

3. The most vital factor for diamond beauty is the Cut, not the Color or Clarity. It is the high cut grade that produces diamond brilliance or sparkle. Click here and print out the Cut Grading Charts to guide your search.

4. Buying online will save you about half jewelry store prices, IF you read our pages on diamond grading and don't depend on diamond photos that show little or nothing of value except the overall shape (round, square, etc.) More info.

E-mail diasearch@tampabay.rr.com the diamond shape and price you are willing to pay, and we will find you the biggest and best looking diamond listed on the main wholesale market at your price. Because we don't stock diamonds in advance of sale and don't ship them to your local jeweler with a built in markup, our costs and prices are much lower than other outlets.